Have you ever met someone and immediately felt as if you’ve met a kindred spirit? I’m talking about having a conversation with a person and with every anecdote they offer, you find something in yourself that you can relate to. That’s how I felt when speaking with the gorgeous Kellie Sweet. Sitting in her new apartment, criss-cross applesauce on the floor, Kellie opened up to me about her journey as a YouTuber and Instagram influencer, and how this path has led her to where she is today.

Kellie first began her YouTube career in high school. When she first started her channel, it wasn’t about getting a buzz or a ton of followers. Growing up, Kellie didn’t really have too many friends and therefore, she used YouTube as a way to entertain herself. It was a sort of creative outlet where she could post fashion videos, showcasing her unique style. Constantly going against the grain, Kellie dressed differently, and not many people in her life understood her choices. However, when she started posting content online, people responded to her individually and craved more! She realized that her originality is what made her stand out from the rest. Oftentimes, we as consumers are looking for someone who breaks societal norms, daring to be different and embracing these parts of themselves, wholly and unapologetically. Kellie is that person.